Accor hits 45,000 keys under extended stay portfolio
“With new touring routines holding and more consumers looking for longer stays, Accor has actually remained do what we do most ideal– lead the industry where we have deep origins, strong connections and an effective visibility– including Europe, the Middle East and Asia Pacific,” states Jean-Jacques Morin, Accor deputy CEO and premium, midscale and affordability segment chief executive officer.
Accor states it has more extensive stay estates in the pipeline, consisting of new areas for Novotel Living as well as several luxury serviced condominium projects in Riyadh, including the 250-key Sofitel Serviced Residences Riyadh.
Accor’s growth in the lengthy stay segment has actually been boosted by new openings for its Novotel Living label, a broadening of midscale hotel brand Novotel. Recent expansions for Novotel Living feature properties in Bangkok, Saigon and Kazakhstan. In Singapore, the company opened Novotel Living Singapore Orchard– a rebrand of the prior 8 on Claymore Serviced Residences– in June 2022.
He adds that Accor has an “unrivaled” portfolio of extended stay brands to service any kind of visitor type. Different companies under Accor’s extended stay portfolio include Mercure Living, Swissôtel Living and Mövenpick Living. It even provides extensive keep choices by means of companies such as Fairmont, Sofitel, Mondrian, Hyde and The Sebel. On top of that, it has 33,000 special villas, apartments, and branded residences run in leasing programmes.
“The rise of interest for long-term stay properties is a worldwide occurrence, pushed by a demographic shift among tourists who are getting much longer visits, blending organization with leisure, and discovering locations extra completely,” claims Morin.
International hospitality group Accor now has 45,000 keys across more than 380 real estates and 14 brands under its extended hold profile, includes serviced apartments and exclusive leasing real estates. In an Oct 24 announcement, the team claims it is now the world’s largest player outside of the US in this category, supported by a high compression of real estates throughout Europe and Asia.
Other recent starts include Pullman Living Dongguan Forum in China, although Accor’s front runner “aparthotel” company Adagio rejoiced in its 15th anniversary in 2023 with the introduction of 11 brand-new real estates across five continents.